I founded and led an Internet start up that offers a fresh approach to social interactions, bring dating back to the real world.

As an alternative to traditional dating sites, UrbanSeeder is a service that allows users to connect with people they meet in public places and invite them to a private space for two where they can get to know each other by exchanging photos, music, gifts and short messages. The service is based on my original interaction design thesis.

I founded the company, raised capital, recruited a team and led the company to a successful beta version with a large number of users. The startup received positive coverage at Wired, Scoble and other leading blogs as well as won a finalist on the TWS startup award in Tel-Aviv. 


Print your own seeds

monitor room.jpg

Exchanging messages inside a seed


Garden of seeds

Personalizing your look